There's No Such Thing as a Brand Journalist, But You Can Use Journalism to Tell Your Story
The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third…
3 Strategies for Building Your eCommerce Loyalty & Revenue
Need to Know As global spending continues to decline due to high inflation and economic uncertainty, shoppers are prioritizing savings and switching…
Subtle Exposure: Making Accessibility Mainstream
Making one's business or organization accessible to customers, employees, and others is essential -- but that accessibility needs to come through in a…
Adobe Experience Platform Profile & Segmentation Guardrails
Author Harish Kulkarni Director, Adobe Solutions Architecture Adobe Experience Platform (AEP) Real-Time Customer Profile is built for fast, cross…
Acquia Engage 2021
What is Acquia Engage? The annual Acquia Engage conference features two full days of marketers, developers, and industry experts gathering to work…
If A Tree Falls
In London and abroad, many companies are doing great things - but nobody seems to know or notice. The question that must be asked is: What is your…
Social Media Best Practices
Social Media is everywhere and it is starting to play a major role in the workforce as part of a company’s marketing strategy…the question becomes…
Has Social Media Changed the Landscape of Business?
Well, if your city is anything like ours, your local, self-proclaimed Social Media Gurus are telling you just that. But, in actuality, business hasn't…
Customer Journey Mapping: Growth and Retention Strategy
You can no longer run a single ad creative, message concept, and landing page across all channels. Understanding how customers interact with your…
Fake the Social Media Funk and Your Digital Nose’ll Grow
It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…