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Protein Candy squares in rows on a pink background

Powering Protein Candy’s GTM: Shopify, Klaviyo & Northern’s Winning Strategy

Launching a new brand is tough. Launching a brand in a crowded industry like candy—where sugar-loaded competitors dominate shelves—is even tougher. However, Protein Candy wasn’t just another candy company.

Open Data Offers a World of Potential

Tomorrow marks International Open Data Day, an annual celebration of open data all over the world. As a company that wholeheartedly embraces open…

The Wayback Machine ...

Have you ever wondered what your current website looked like before? The Wayback Machine let’s you travel back in time and look at archived versions…

Reflecting on IWD: A Trail Blazed and a Path Forward

Yesterday, I attended an event commemorating International Women's Day. And as much as I was inspired by the strides we've made in the past, I left…

Fanshawe College Students Prepare to Go Head-to-Head in the Final Stretch of the Northern Digital Marketing Challenge

FOR IMMEDIATE RELEASE London, ON — For Fanshawe College marketing students, the warming spring weather signals a formidable challenge that’s just…

Websites make an impression

The Internet is a leading resource for gathering information. If someone were to research your company on the web, what would they find? Is your web…

Is Justin.tv Better Than YouTube?

YouTube is the industry leader for pre-recorded online video, but Justin.tv claims to be the innovator in online LIVE streaming video. Justin.tv uses…

A New Approach for the RFP Process

"Because it's the way we've always done it..." It's not the best reason for continuing a process, but it's often the most common. But what if you…

Accessibility Matters - Are Retroactive Obligations Realistic?

When it comes to accessibility, we all know what should be done. But those scenarios exist in a Utopian world that doesn't actually exist. The…

Analytics dashboard displaying key performance indicators

How to Turn Your Holiday Data Into Year-Round Sales

Need to Know Fifty percent of holiday shoppers will try out new brands, and 40% will return to familiar retailers during the holidays, creating ample…