Preserve Universal Analytics and GA4 Data Before the Deadline
Need to Know Access to historical Universal Analytics data will end on July 1, 2024 Businesses that wish to save their UA data need to choose a route…
Northern Commerce 2018 Year in Review
After gaining new noteworthy clients, launching cutting-edge websites, winning major awards, and achieving record-breaking sales figures, 2018 has…
Obama and the Internet
Raising campaign funds in excess of $639 million with the average donation of just $86 would have seemed impossible only four years ago. But this is…
Echidna Launches Literacy Clicks Website ...
Echidna Solutions Corp is excited to announce the launching of the new Literacy Clicks website. Many of us take for granted the ability to read the…
Blue Beanie Day More Relevant Today than Ever
Digital Echidna broke out the blue beanies today to show our support of the annual Blue Beanie Day event! In its 10th year, Blue Beanie Day is more…
Growth is Good! Echidna Welcomes Yan Zhang ...
Yan Zhang joins the Echidna Solutions Corp team, in the role of Senior Web Developer. Yan has a Bachelor of Computer Sciences from Peking University…
We've done it again!
After receiving London’s Featured Company award just a month ago, Echidna Solutions has done it again! We’ve been awarded an Interactive Media Award…
Overhauling a Retail Giant’s Data Layer: Northern’s Strategy for the Tealium Stack
When a major retailer merged with a new business unit, analytics took a back seat. The result was a disjointed data layer, broken event tracking, and a Customer Data Platform (CDP) that could not deliver on its promise. Over time, a patchwork of bandage fixes added complexity to the setup, leading to inconsistent tagging, lost data, and growing frustration across teams. With all of these issues compounding, the question became clear: how do you rebuild confidence in the data?
How Does it Make You Feel? Why Alt Text May Not Be Enough
The old adage states that a picture is worth a thousand words. Those words, however, are not restricted to just the facts and details – they also…
Adobe CJA Date Math: Calculate Date Time Differences In Reporting
Guest Author: Tushar Varshney Adobe Solutions Architect, Northern Adobe gave the analytics world the best fall gift there could be, a new capability…