Two Sessions Not To Miss At IslandoraCon
Drupal development firms often work with clients who are using Islandora to manage their digital asset repositories. So when Islandora 8 was released…
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Is AI Chat Right for Your Organization? 3 Questions to Ask
Need to Know Due to the advent of generative AI, conversational agents have numerous internal and external business uses that aren’t limited to a…
Plan Your 2018 Content Without Sucking All the Creativity Out of It
We’re four days into 2018 -- have you completed your comprehensive content plan for the year yet? It’s the bane of many of a communicators’ job -- the…
National Mattress, Deliverability with Klaviyo
Northern helped National Mattress make outstanding email performance and deliverability a dream come true.
Re-Thinking the Way We Design Websites
Jeffrey Zeldman, author of Designing With Web Standards, said it best, “ content proceeds design, design in the absence of content is not design, it’s…
Helping You Navigate Through Google Analytics
Almost every website launched today has (or should have) Google Analytics installed. If your website doesn’t have Google Analytics installed – contact…
Why Don't You Care?
In today’s highly competitive marketplace and with many thanks to social media, the consumer has never had so much authority or influence as they do…
Survey Your Audience
As we mention in almost all of our blog posts here at Echidna, it’s extremely important to begin every new digital project with a clear marketing…
Be Honest, Not Trendy, with Your Word Choices
By now you may have heard or read about the latest additions to the Merriam-Webster's Collegiate Dictionary. This year's updated edition features over…