Creating a QR Code Campaign
QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…
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Northern Commerce Named One of the Best Workplaces™ in Canada for Second Consecutive Year
For Immediate Release London, ON — April 27, 2022 — Northern Commerce, an integrated digital solutions agency for brands navigating digital…
Boathouse Conversion Attribution
Boathouse needed a clearer picture of conversion attribution to determine the impact of their paid media campaigns across all publishers.
News Update: Digital Echidna Expands its Natural Habitat in Downtown London
While the echidna may be exclusive to Australia, its Canadian cousin – London, ON-based digital marketing agency Digital Echidna – is expanding its…
The 5 Most Common Consent Compliance Mistakes (and How to Fix Them)
Guest Author: Scotty Hagen Time and time again, I stumble into the same scenario when meeting with a client: most think they’ve got consent figured…
How to Reduce eCommerce Friction to Build Lasting Customer Relationships
Need to Know eCommerce friction can be defined as anything that makes it harder for shoppers to complete a purchase, including complicated checkouts…
Why Do I Need a CMS?
"Why do I need a CMS?" "I don’t have time to be updating my website!" At Echidna we work most commonly on a CMS (content management system) called…
Start by Defining the Content Architecture For Your Website
Defining the content architecture of your website is one of the first steps we lead clients through in our initial Discovery Process. There are two…