Don't Believe the Hype
We often talk about tone when it comes to messaging, but rarely do we focus on volume. And when it comes to connecting with your audience, what and…
Digital U for a Digital You 301 – What Do You Want?
So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK…
GP Bikes, Conversions with Klaviyo
Northern ignited GP Bikes' growth by driving dynamic customer experiences from campaign to conversion with Klaviyo.
International Day of Persons with Disabilities
Today is the International Day of Persons with Disabilities. Canada has made strong efforts to be a leader in this field, hearkening back to 1989 when…
Learning the Foundations of Persuasive Content
Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
Ask Echidna -- The Way We Do the Things We Do
We've received another batch of questions for today's Ask Echidna, so we thought we'd take this opportunity to answer some of the frequently asked…
Guidelines on Guidelines - Official Does Not Have to Be Ostentatious
Does a document have to be weighty to carry weight? Does the more syllables used in a word add more gravitas to the statement? Or is an abundance of…
Northern Named One of the Best Workplaces™ for Hybrid Work
FOR IMMEDIATE RELEASE LONDON, ON - February 15, 2022 - Northern, an integrated digital solutions agency for brands navigating digital transformation…
Content Matters - Five Ways to Keep Content Fresh
It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…
AODA Compliance Deadline Tips for the Non-Compliant
The old adage states that hindsight is 20/20. And as 2020 comes to a close, we’re seeing increasing numbers of businesses embracing that statement --…