Need to Know

  • GP Bikes needed an eCommerce-focused email service provider to extend its superior offline customer experience online.

  • Automated email workflows enriched with data from its eCommerce platform mobilized customers to purchase.

  • Dynamic coupons encouraged first-time purchases to buy again by incorporating discounts into welcome messages.

The Brief

GP Bikes sought to improve its email marketing program by migrating to a more powerful eCommerce-focused ESP platform, growing its subscriber list, and delivering personalized experiences to its audience. As a Klaviyo Gold Master Partner, Northern successfully developed and implemented a powerful email marketing strategy that drove impressive results and paved the road for GP Bikes to advance its growth for years to come.

The Client

The journey began for GP Bikes 21 years ago with five used motorcycles, one employee, and a dream. GP Bikes has seen tremendous growth over time, but its commitment to excellent service has remained unwavering. Now with over 40,000 square feet in-store dedicated to motorsports and 50 team members, the dream is revved and thriving. Its vision expanded to include dirt bikes, motocross, ATVs and UTVs, snowmobiles, watersports, and OEM parts.