Write for the Humans
An article recently posted on Mashable.com talked about “How to Optimize Your Content for Social Discovery”, or how to write content that people will…
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Obama and the Internet
Raising campaign funds in excess of $639 million with the average donation of just $86 would have seemed impossible only four years ago. But this is…
Disagreements Can Be Disagreeable, But Your So-Called Enemy May Be Your Biggest Business Ally
Deterring abuse is good. Deterring disagreement is not. And the key for businesses is learning to understand that the latter does not equal the former…
Creating a QR Code Campaign
QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…
Language Matters -- Who the F*** Do You Think You Are?
If you only know my from my written communications, you may not know that I have a tendency to be a bit blue in my language choices amongst friends…
Content Matters - Five Ways to Keep Content Fresh
It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…
Evergreen Juices, Brand Transformation for DTC Growth
Evergreen Juices' new eCommerce website is helping it expand into new markets.
Virtually Scrubbing Up: Pre-’Surgery’ Site Speed Checklist
Just as with medicine, when you’re trying to fix site speed issues, you want to ensure that you’re curing the cause -- not just dealing with a symptom…
Winning Web Solutions Requires a Team Effort
This evening, the Echidna team will be gathering together in a private box to watch our junior hockey team. It’s a great opportunity to leave the shop…
Your Internet Company Told You...What?
Last week, myself and the rest of the Echidna team attended DrupalCon Chicago, a conference for Drupal users, developers, designers and businesspeople…