eCommerce Statistics and Consumer Trends for Black Friday 2021
Consumer behaviour has shifted greatly in recent history, propelled by the COVID-19 pandemic initiated in 2020. Health and safety measures led to mass…
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Consent in the Age of Big Data, Automation, and AI: Why Responsible Data Practices Are a Competitive Advantage
Guest Author: Ben Thompson Director, Business Intelligence & Analytics, Omaha Steaks We live in a digital world powered by data. And it’s this data…
Damage Control 101 - What to Do
As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…
A Super Bowl Game Plan For Content that Scores
As a football fan (both three-down and four-down versions), watching the Super Bowl is something I enjoy doing, with or without a rooting interest…
Discourage Bots Not Humans - CAPTCHA Challenges to Accessibility
The Completely Automated Public Turing Test to tell Computers and Humans Apart – otherwise known as CAPTCHA – is the bane of my online existence. This…
Northern Commerce Named Finalist For Magento Imagine Award & Wins Etail Canada's Best-In-Class Award
eTail Canada’s Best-In-Class Awards honour businesses that have shown spirit in retail marketing innovation. We are excited to announce our client…
Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
If You're Different, You Don't Necessarily Have to Be Better
Last week, the client services team at Echidna headed to The Art of Marketing (#TAOM) Conference in Toronto and listened to a variety of speakers such…
Helping You Navigate Through Google Analytics
Almost every website launched today has (or should have) Google Analytics installed. If your website doesn’t have Google Analytics installed – contact…