User Experience -- No Magic, No Snake Oil, Just Data and Effort-Driven Results
User Experience is such a broad topic that it can often feel confusing to people not immersed in it. And, unfortunately, the world of web optimization…
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What It's Like Being an Echidna
Are you wondering what it is like to work at Echidna? Maybe you are interested in joining our team or you know someone who would be a great fit…
Echidna to Hit the Streets at the Play On Street Hockey Tourney!
This weekend Team Echidna takes part in the Corporate Division of the Hockey Night in Canada PlayOn 4 on 4 Street Hockey Tournament in London, ON…
The Art of the Interview - Drawing Out the Right Answers
Whether it's for a news article or a corporate discovery, success comes from getting the right answers. Not necessarily the easy answers, the expected…
Nominations Are Great, but the Work is, Honestly, its Own Reward
There’s a line that you hear repeated ad nauseam during awards season. The ol’ “It’s an honour just to be nominated.” And that’s true -- eventually…
Know Your Audience - the Public
In my last post, “ A 1.0 World versus a 2.0 World”, I mentioned that a 2.0 World is not just about the web. In fact, a 2.0 World includes…
We Just Keep Growing!
Echidna would like to announce the addition of our new Account Manager - Erin Brinen. Erin has a background in corporate communications and public…
Get The Most Out of Your Customer Testimonials
That ultimate goal of any business is to have customers use its product and/or services! Without customers you have no business. And if you have too…
Catchy Copy? It's a Numbers Game
This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…
Opportunity Doesn't Always Knock, Sometimes You Have to Listen and Go Towards It
Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these…