How Do I Know If An AdWords Campaign Will Work For Me?
The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…
Has Social Media Changed the Landscape of Business?
Well, if your city is anything like ours, your local, self-proclaimed Social Media Gurus are telling you just that. But, in actuality, business hasn't…
Be seen, but Don't just be a facade
It's one thing to get noticed. What you do after that is what differentiates you from being a solid partner that can be counted on or merely a good…
COPE-ing with Copy 201: Does Size Matter?
Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…
My Internship Experience at Northern
Before I started my internship at Northern, I thought interning meant doing coffee runs, filing paperwork, and supporting full-time employees as they…
Clear Communication, Eliminating Jargon Lets Your Message Hit the Button
Knowing the right words and knowing the right words to use are completely different things -- and understanding the difference can help you hammer…
Don't Believe the Hype
We often talk about tone when it comes to messaging, but rarely do we focus on volume. And when it comes to connecting with your audience, what and…
Adobe Summit 2026: The Year of Orchestration (A Northern Recap)
For every passing year in the desert, one constant stays true: Adobe Summit gets a little bigger. This year had its largest ever of 14,000 attendees…
Acquia-certified Cloud Pro, Martin Anderson-Clutz
There’s an old adage that states, “keep your head in the clouds and your feet on the ground.” It’s a reminder that whilst we need to focus on the day…