Some "Friendly" Advice About Accessibility and Inclusion
Just over a year ago, I wrote about the importance of having accessible options for service providers when persons with disabilities aren’t able to…
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AODA 2021 -- What You Need to Know Now, Four Months Away from the Deadline
OK. I’ll admit it. In my last post, I was less than complimentary of the whole AODA 2021 deadline and how seriously people were taking it. And while I…
Hammering Away with the Wrong Communications Tool? That's as Effective as Banging Your Head Against the Wall.
Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…
Hindsight In 2020 - New Ways to Do Business Powered by the Consistency of Change
Early morning on Mar. 14, 2020, I boarded a flight at the Erik Nielsen Whitehorse International Airport after four wonderful days in one of Canada’s…
A Look Back at Drupal MidCamp
Last week Andrew wrote about how Echidna was all-in for Drupal MidCamp in Chicago, IL. Today, Fatima Khalid shares her impressions of the trip, the…
The Benefits of Using Google Analytics 4
Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…
Consultative Selling: Laying the Groundwork Today to Solve Tomorrow's Problems
Some of you may remember the seminal film Glengarry Glen Ross, which featured so many incredible performances and memorable lines, such as Alec…
Everything Old is Marketed as New Again
Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…
AODA and You: What to Do Now
We’ve discussed the who and why, we’ve discussed the what and when, and we’ve discussed the almighty dollar aspect of what’s in it for you. Today, we…
Can We Fake Authenticity?
Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear…