Beyond First Purchase: Leveraging Customer Lifetime Value for Growth
Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…
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Beyond First Purchase: Leveraging CLTV for Growth
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CGLCC Names Northern Commerce the LGBT+ Business of the Year
FOR IMMEDIATE RELEASE LONDON, ON – November 24, 2021 — Northern, an integrated digital solutions agency for brands navigating digital transformation…
Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
Pulp & Press, Performance Branding
Together, Northern and Pulp & Press Juice Co. launched a single campaign which included brand awareness and direct response tactics to measure a 25-point lift in awareness and a 67-point lift in purchase, according to the performance study.
tentree, Performance Branding
Northern and tentree launched a performance branding campaign which saw a 1.39X lift in purchases.
Trudell Animal Health, Content Marketing Strategy
Trudell Animal Health, helping clients breathe easy with effective content marketing. Trudell Animal Health partnered with Northern to develop and launch a content marketing strategy to drive organic traffic to its digital storefront.
Albany Law School, Multi-Site Digital Experience
Albany Law partnered with Northern to develop a digital experience representing all of Albany’s law centers while remaining true to their brand and providing an intuitive user experience for prospective students.
Drupal Contribution Day Hosted by Northern
With thousands of active contributors to the development of the Drupal open-source content management system, the strength of the Drupal community…