Did you know that not all guidelines of the Web Content Accessibility Guidelines (WCAG) 2.0 are required under the Accessibility for Ontarians with…

Content Strategy (CS) and architecture is slowly, but steadily climbing the ladder and becoming a respected process in website development. With CS…

Defining the content architecture of your website is one of the first steps we lead clients through in our initial Discovery Process. There are two…

Pay-Per-Click (PPC) Advertising is a very common “ buzzword” used in the online marketing industry today. Sure, a website is a great starting point to…

We’ve previously talked about your online content and how getting started is tough. Whether you’re writing for the web, social media or you’re writing…

There are thousands of higher education websites out there. On many of those sites, there are often several sub-brands and sub-sites that have their…

Okay, so you’ve got your goals, objectives and target audience. You’ve implemented the project to the best of your ability, launched and now it’s over…

In April we posted a blog that talked about 10 simple tips you can do to improve your organization’s newsletter (print or online). By adding a…

Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…

Remember when the idea of a paperless office was a thing? No one would need hard copies of anything: computers and digital technology would supplant…