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Displaying 221 - 230 of 423
Echidna Blog

When Trying to Sound Smart is a Dumb Idea

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…
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Echidna Blog

Everything Old is Marketed as New Again

Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…
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Echidna Blog

Finding the Right Digital Solution? Make Sure You Get the Horse Before the Cart

Whether you're talking about web design, digital marketing, or traditional bricks-and-mortar-based communication, companies often fall victim to…
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Echidna Blog

Is a Bird in the Hand Worth Burning the Bush? The Real Cost of Aggressive Communication

So... remember this experiment? Where I tilted at the virtual windmill that is The Quick-Fix, Snake-Oil-Salesman Approach to Creating Content? Well…
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Echidna Blog

Three Social Trends; Three Valuable Lessons

OK, we are officially in 2017 now, but it still feels right to look back on the 2016 that was and continue our review of the past year -- and the…
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Echidna Blog

How To Optimize Your Website Speed For Mobile: Google Speed Update Is Coming

It’s now been a few months since Google announced that, as of this July, page speed will be a ranking factor in mobile searches. Essentially, slower…
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Echidna Blog

The Power of Personalization

The ultimate goal for any company, whether you’re talking online or off, is to provide a user with an experience that completely aligns with their…
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Echidna Blog

A Day in the Life of an Automated Tester

In web design, the developer is commonly considered the MVP of the team. After all, they make ‘the thing’! Few people consider just how many players…
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Echidna Blog

4 Tips for a Female-Forward Company Culture

International Women’s Day (IWD) is coming up this weekend - March 8th, 2020. Although the official day is a Sunday, and our Echidnas will be home in…
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Echidna Blog

Don't Panic -- Crisis Communications

In business and in politics, emergencies can flare up that require immediate response – but not all equal responses are created equally. Yesterday’s…
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  • Solutions
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      • Paid Media & Digital Advertising
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      • eCommerce Development
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      • MarTech Migration
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      • CDP Strategy
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      • Google Analytics 4 & Performance Reporting
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    • Expertise in your industry.
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