Golfer Shows Bad Form in Swinging at Trolls
It's hard to keep a stiff upper lip when inside you're ready to snarl and snap. But for businesses dealing with legitimate trolls, it's what you have…
Can We Fake Authenticity?
Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear…
How Quick Train Canada Exceeded Enrollment Goals by 70%
Northern co-launched the net new Quick Train program for Canadian Colleges for a Resilient Recovery, building trust and brand equity from the ground up while exceeding the initiative’s enrollment goals.
The importance of voice search for university and college websites
Colleges and universities are creating new strategies to stabilize their web properties and implement solutions that support our tech-first way of…
Do Your Engagements Ring Hollow?
Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…
Great Interview + Bad Facebook Profile = NOT HIRED!
After getting past the resume and interview stages some employers are not hiring potential employees because of their online social media profiles…
The Good, the Bad, and The Ugly of Personalization
We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…
Social Influence - Would someone please explain what it means?
Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence! Below…
How the City of Edmonton Elevated Its Digital Platform into a Robust Enterprise Publishing Solution
Northern partnered with the City of Edmonton to further integrate their Drupal web publishing platform with their Google Workspace enterprise content platform, using the Box content cloud to improve usability, syncing, asset management, and reporting.
Improving Site Performance: Tips To Speed Up Your Website
A slow site has negative impacts on search engine optimization, can increase bounce rate, and lower site conversions. Taking a surgical approach and…