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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Ben and Scotty at a CX Café event with generic dashboards.

Consent in the Age of Big Data, Automation, and AI: Why Responsible Data Practices Are a Competitive Advantage

Guest Author: Ben Thompson Director, Business Intelligence & Analytics, Omaha Steaks We live in a digital world powered by data. And it’s this data…
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Echidna Blog

Hindsight In 2020 - New Ways to Do Business Powered by the Consistency of Change

Early morning on Mar. 14, 2020, I boarded a flight at the Erik Nielsen Whitehorse International Airport after four wonderful days in one of Canada’s…
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OC hero

This Drupal Upgrade Helped Boost Enrollment by 9% for Olympic College

Northern collaborated with Olympic College to redesign their website on Drupal 9 (now Drupal 10), with a focus on enhancing user experiences by implementing Guided Pathways principles to improve student success.
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Northern AEP Guardrails Calculator interface displayed on a laptop, showing input fields for Adobe Experience Platform Profile data model values alongside a utilization bar chart and results table with soft and hard limit indicators

Adobe Experience Platform Profile & Segmentation Guardrails

Author Harish Kulkarni Director, Adobe Solutions Architecture Adobe Experience Platform (AEP) Real-Time Customer Profile is built for fast, cross…
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Person using laptop to shop online.

3 Key Ways to Foster Retail Loyalty in 2023

Explore the top customer retention strategies from Retail’s Big Show, NRF 2023. Retail’s Big Show, NRF 2023, is a chance for retailers from across the…
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Echidna Blog

Money Is Nice, But That's Not All It Takes: Motivation At Work

We all work in increasingly fast-paced environments, face tighter deadlines, and have to sort through competing priorities to manage expectations from…
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Ipad with Pulp and Press website

Pulp & Press, Performance Branding

Together, Northern and Pulp & Press Juice Co. launched a single campaign which included brand awareness and direct response tactics to measure a 25-point lift in awareness and a 67-point lift in purchase, according to the performance study.
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Component Base Builder Image

Drupal Page-Building Tools: Comparing Paragraphs, Layout Builder, and Acquia Site Studio

Need to Know Paragraphs, Layout Builder, and Acquia Site Studio are three popular page-building tools with different strengths and weaknesses This…
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Echidna Blog

Build Credibility With Client Testimonials

An echidna is an Australian mammal that has learned to thrive in the harsh Australian outback. With spikes like a porcupine and a snout like an…
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Echidna Blog

The Future of Drupal is Now

Earlier this week, Drupal founder Dries Buytaert shared an update on the arrival of Drupal 9. We have a date -- ish. And we know that with the arrival…
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