Focus Your Writing
I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…
Twitter’s Pinocchio Theory
The truth about how to build success with your social efforts is right under your nose. But if you ignore the Pinocchio Theory, it can be difficult to…
DrupalCon Content and Marketing Track Highlights Symbiotic Nature of Content and Technology
For years, I’ve sometimes felt like a content nomad in this digital world, preaching a message of the importance of content as the foundation of all…
Compassionate Consumerism. Where is the Line?
The message seemed innocent enough, if a little out of left field. “Jay, just reaching out to see how things are going during these times…” it began…
Accessibility Awareness is Great, But Action Makes it Matter
Awareness is great, but without action it does little. Today marks the seventh Global Accessibility Awareness Day. And while a trending hashtag is all…
Artificial “Ends” Can Help Kickstart Success
It’s my last post of the year! Well, that’s not entirely true, but for many of us the arrival of Labour Day feels like we’re at the precipice of…
The Hidden Costs of Relying on ChatGPT for SEO: How AI is Reshaping Search Behaviour
With the 2025 holiday season right around the corner, one major factor that is shaping consumer behaviour is the rise of AI and large language models…
Getting the most out of your virtual ticket to DrupalCon Global
The Open-Source Digital Experience Conference couldn’t get more digital than this. Just over a year ago, when planning for DrupalCon 2020 began, we…
An Intro to Keyword Tracking for SEO Rankings
For some time now, the importance of tracking the organic ranking positions of your website’s keywords has been a hot topic. Some say keyword tracking…