Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More
Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…
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What's in a Name?
With the Internet becoming increasingly crowded, finding a good domain name has become a difficult endeavour. Therefore, we have come up with a few…
The Benefits of Preferential Treatment - Acquia-Style
Today we want to take the time to announce that Digital Echidna has officially been recognized as one of Acquia’s Preferred Partners. Although we have…
What's In It For Me?
The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…
Higher Education? Drupal Goes Straight to the Head of the Class
Drupal and higher education? Get ready because I'm about to drop some knowledge and show what a Drupal-based solution is the smart decision for…
Social Media 2012 – The Year in Review Part II – The Good
Yesterday, I discussed my top five negative trends in social networking, but that’s no way to end a year. Today, for my final post of 2012, I want to…
Accessibility and the User Experience - Two Sides of the Same Coin
Where does user experience ends and accessibility begin? Aren't they two sides of the same coin? And, if so, how and when should both be incorporated…
Business Continuity Planning: An Ounce of Prevention
Certain things aren’t so fun to write. Wills, for example, are one thing that people tend to put off. After all, few people like to think about their…
Navigate the 3-Key Phases of BFCM: Expert Strategies for eCommerce Success
Need to Know Black Friday and Cyber Monday are unpredictable, but with the right strategic preparation ahead of the season’s three key phases, you can…