Your Voice; Your Foundation
There is one thing that is integral to any good content strategy: The Voice. The Voice has the potential to elevate credibility, solidify intent, and…
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New Year, New Beginnings Built on a Customer-First Legacy
As we prepare to enter 2018, we at Digital Echidna are excited about what the future holds. This year is going to see a significant new beginning for…
Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More
Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…
Driving App Installs and Customer Engagement on Rexall’s BeWell App
Need to Know Rexall partnered with Northern to boost app installs and pharmacy profile creations for their BeWell loyalty app Northern's strategy…
Earn Your Way In
Relationship Marketing is defined as “a marketing practice that recognizes the long term value of customer relationships and extends communication…
COPE-ing with Copy 201: Does Size Matter?
Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…
JYSK Transforms Online and In-Store Customer Experience with Salesforce Order Support
JYSK Canada recognized the urgency to streamline its order management and customer service operations, partnering with Northern Commerce to implement Salesforce Order Support, which combines Service Cloud and Order Management (OMS).
Local Efforts Can Lead to Global Impact - Open-Source Lessons
One of the best things about working in open-source technology -- and, in our case, Drupal specifically -- is the fact that your local efforts can…
Ask Echidna: Getting to Know Drupal
Welcome to our latest Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a…