1) Define the Project Team & Stakeholders Early On Web projects are generally of interest to a series of stakeholders within an organization. It’s…

"Because it's the way we've always done it..." It's not the best reason for continuing a process, but it's often the most common. But what if you…

It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…

When it comes to charities and promotion, how much is too much? What, as an individual or a business should you do? And where is the line between self…

At Digital Echidna, we all work together – with our clients – to find the best business solutions for their particular needs. There is no one-size…

There is a fine tradition amongst Canadian hockey players and their fans of the Playoff Beard. The staff members of Digital Echidna have decided to…

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But…

When it comes to cutting through the clutter, the savvy business knows that only "you" matter. To start with, let me reiterate the fact that I really…