Accessible Hiring: Right Idea; Historically Wrong Approach
Today marks the end of Disability Employment Awareness Month. And as much as Digital Echidna as a company and I, individually, are strongly involved…
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Hurry Hard - Hitting the Button for Project Success
The eyes of the curling world are firmly affixed to our home town of London, Ontario as our friends at the Western Fair District are currently hosting…
Intranet Introspection: Content Matters
If you were to ask me what's the biggest barrier to a smooth project launch, the answer is clear -- content. It doesn't matter if it's creation…
Why Are My Emails Going to Spam: A Guide to Staying in the Inbox
At the bottom of all email strategies, before conversions, opens, and clicks, lies one simple goal – actually making it into the subscriber’s inbox…
There's No Such Thing as a Brand Journalist, But You Can Use Journalism to Tell Your Story
The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third…
When Bad Things Happen to Good Brands
Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…
Is it Really Possible to Laugh Your Way to the Bank? Humour, Virality, and Business
Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…
The ABCs (and D) of AODA Compliance with a 2021 Deadline Approaching
It seemed like ages ago that I wrote the first of a four-part series on AODA compliance from a web perspective. This piece, published on March 20…
Celebrating Canada
Happy Canada Day everyone! The Echidna office will be shut down tomorrow and hopefully most of you will be out enjoying the festivities (or just…
Commenting -- Just Because the Bathwater May Get Filthy Doesn't Mean the Process Isn't Worthwhile
See no evil, speak no evil, hear no evil. But maybe miss out on some good. There are those who gleefully say, "don't read the comments," when it comes…