Merry Christmas and Happy Holidays from the Echidna Team
It’s awfully quiet today at the Echidna office -- and that’s a good thing. All year long, this place is bustling with people putting in countless…
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London Health Sciences Centre, Modern Digital Experience
The London Health Sciences Centre's new digital experience enhanced communications, reduced IT expenses, and eliminated redundancy.
Royal Distributing Revs Up Sales with a Server-Side Facebook Pixel
Northern partnered with Royal Distributing to help them create high-performing and wide-reaching paid media campaigns. We achieved over 7 times return on ad spend and a 126% increase in mobile conversion rate.
From End-of-Life to a New Beginning: UVA Law's Drupal Migration Journey
Northern designed and implemented the migration of the University of Virginia School of Law's website to Drupal 9, enhancing user experience, streamlining content management, and revitalizing the institution's online presence.
Know Your Audience - the Public
In my last post, “ A 1.0 World versus a 2.0 World”, I mentioned that a 2.0 World is not just about the web. In fact, a 2.0 World includes…
This is Sparta: Fighting the Battle for Quality Blogs
A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the…
Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
Why It’s Time to Invite Social to the Corporate Party
It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…
Accessibility and Everyday Emergencies
When time is of the essence, it's important to ensure that essential interactions are available -- an issue that people with accessibility challenges…
Want to Make a Difference in Your Community? I Know a Group that Needs You!
There are many people who want to make a difference in their communities. Unfortunately, there are equally as many reasons why people don’t: lack of…