Helping Opportunity’s Knock Be Heard by All
There are a tonne of quotes relating to “opportunity” knocking. Many of them focus on responding to its call, seizing the day, and responding. But, if…
Shaping Future Marketers at Fanshawe with the Northern Digital Marketing Challenge
Need to Know Northern’s fifth annual Digital Marketing Challenge for Fanshawe College marketing students is now underway Guided by Northern experts…
Learning the Foundations of Persuasive Content
Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
Can We Fake Authenticity?
Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear…
Eleven Steps to Help You Effectively Address and Resolve Online Accessibility Issues
While productive communication is a two-way street, the path can sometimes get rough – especially when you're dealing with potentially contentious…
Building Stronger Student Relationships: Omnichannel Tactics to Boost Engagement and Recruitment
Need to Know Post-secondary institutions are competing for a small, selective group of students, making it essential to highlight their strengths to…
Consent in the Age of Big Data, Automation, and AI: Why Responsible Data Practices Are a Competitive Advantage
Guest Author: Ben Thompson Director, Business Intelligence & Analytics, Omaha Steaks We live in a digital world powered by data. And it’s this data…
Some "Friendly" Advice About Accessibility and Inclusion
Just over a year ago, I wrote about the importance of having accessible options for service providers when persons with disabilities aren’t able to…
Coming Through in the “Clutch” -- Three Ways We Strive for Continuous Improvement
Part of knowing where you’re going is understanding where you’ve been. At Digital Echidna, we feel a project launch is just a milestone in a much…