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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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The Benefits of Using Google Analytics 4

Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…
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Merry Christmas and Happy Holidays from the Echidna Team

It’s awfully quiet today at the Echidna office -- and that’s a good thing. All year long, this place is bustling with people putting in countless…
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Ask Echidna: Delivering Bad News

From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?" It's an important question…
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Accessible UX Research Means All Voices, Ideas, and Needs, Can Be Heard

The point of user research is to ensure that you hear the voices of your users and use that information to inform your solutions. Seems pretty simple…
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Adobe Summit 2026: The Year of Orchestration (A Northern Recap)

For every passing year in the desert, one constant stays true: Adobe Summit gets a little bigger. This year had its largest ever of 14,000 attendees…
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These "Likes" Weren't Earned -- They Were Forced!

More and more agencies are spending time consulting and developing for Facebook -- it’s where consumers are, so it’s where our clients should be…
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Subtle Exposure: Making Accessibility Mainstream

Making one's business or organization accessible to customers, employees, and others is essential -- but that accessibility needs to come through in a…
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Recognizing the Life We Want on the International Day of Persons with Disabilities

Tomorrow's arrival of the International Day of Persons with Disabilities marks an ideal time for all of us to focus on celebrating our diversity…
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When Custom Import is a Better Choice than Migrate -- Custom Code Support and Examples

With the arrival of Drupal 8, several contributed modules -- which were previously add-ons for Drupal 7 -- received renewed attention and were…
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Open Source, the Humanities, and the Future -- Part Three of Our Talk with Susan Brown

In parts one and two of our interview with CWRC project lead Susan Brown, we've talked about establishing the need for Islandora, and why the project…
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