A Tale of Two Keynotes
A recent story about the iRobot Roomba vacuum collecting and selling data about their owners homes reminded me of two different presentations I was…
2018 - A Year in Review
The office has been pretty quiet the last week and a half. Many on the Echidna team have been taking a well-deserved break and enjoying the holidays…
The Benefits of Using Google Analytics 4
Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…
Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More
Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…
DrupalCares Campaign Part of Groundwork for Post-Pandemic Success
As of today, #DrupalCares has raised $500,000, meeting its 60-day goal in just over 30 days. Nearly 150 businesses and organizations, along with over…
The Book on Change – Ensure Your Content Represents You Today
Too often we treat our websites like storefront signs – long-term representations of who we are, updated only periodically. But are you really what…
AODA at 10 - Slow Progress, Questionable Buy-In
A couple of weeks ago, Jay looked at where we are halfway to the 2025 goal set by the Accessibility for Ontarians with Disabilities Act (AODA). He…
Don't Just Aggregate, Curate and Add Value
I was reading a few blog posts recently and something struck me as odd. I couldn't put my finger on why they rubbed me the wrong way. I mean, they…