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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Performance Marketing

Echidna Blog

Planning The Move to Drupal 8/9

Drupal 9 is coming! The release date is set for June 2020. If you were around for the introduction of Drupal 8 in November 2015, you will remember it…
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Echidna Blog

Putting Accessible Images in Focus

It’s tempting. I get it. Posting a photo to your social media, it would just be so easy to upload and click -- with the obligatory sarcastic comment…
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Echidna Blog

The Importance of Applying Accessibility

I've written before about the importance of making material about accessibility accessible. I thought it might just apply to articles. Alas, there are…
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A graphical stream of AI agent to agent commerce.

What Is Agentic Commerce and Why It Matters in 2026

Every so often, a new disruption enters the world of retail and fundamentally reshapes what feels normal. Google Search revolutionized how consumers…
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Echidna Blog

Commenting -- Just Because the Bathwater May Get Filthy Doesn't Mean the Process Isn't Worthwhile

See no evil, speak no evil, hear no evil. But maybe miss out on some good. There are those who gleefully say, "don't read the comments," when it comes…
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Northern Commerce Brand

Digital transformation requires a north star. Ours is Commerce.

The purchase journey of the modern customer has become increasingly complex. Recognizing this, we have re-aligned our teams, processes, and solutions to deliver more immersive experiences in three critical areas: engagement, experience, and commerce.
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Echidna Blog

Crash Course in Layout, Search API & Site Management

There are 20 training sessions offered this year during DrupalCon North America. At $500 a pop, how do you choose which one is right for you? Digital…
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Drawing of various charts

The Benefits of Using Google Analytics 4

Google Analytics 4 provides a robust and forward-thinking solution to providing an effective omni-channel experience, accurately tracking the customer…
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Echidna Blog

More Messaging Lessons from the Fringes

Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the…
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