| Northern Commerce Inc.

From Complexity to Clarity: How Northern Simplified UW Bothell's Digital Presence

Northern transformed the University of Washington Bothell’s sprawling 14,000-page website into a streamlined multi-site architecture to better meet staff and student needs. Built on the WordPress platform, Bothell’s site was redesigned for a more consistent front-end experience.

Creative Solutions for Innovation 150 Challenges

[Editor's note: As we approach Canada Day and our celebration of 150 years of Confederation, we thought it'd be a perfect time to talk about one of…

Saying Goodbye Shouldn't be Hard -- Canada's Anti-Spam Laws Simplified and Demystified

In real life, goodbyes are often hard. In the digital world, they should be made as easy as possible. Over the past week we've looked at the Canadian…

The Google Phone (gPhone) Cometh ...

Is the wait finally over for the Google mobile phone? Leaked only a few days ago - Google is doing it again, and making us rethink how we access…

The Cautionary Tale of Boaty McBoatface

If you've ever been on a large boat, you know that they're impressive wonders of technology. They can move impressively fast and they can carry a lot…

Drupal Page-Building Tools: Comparing Paragraphs, Layout Builder, and Acquia Site Studio

Need to Know Paragraphs, Layout Builder, and Acquia Site Studio are three popular page-building tools with different strengths and weaknesses This…

COPE-ing with Copy 201: Does Size Matter?

Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…

The Politics of Content

This post is not about politics, don’t worry -- but it is inspired by it. Last week, we saw two monumental examples of implementing a content strategy…

Customer Service

Customer service is defined as “the provision of service to customers, before, during and after a purchase.” We all know how we feel when we receive…

The Spin Cycle

There are two words you’ll never, ever hear me use in discussing what I do: spin and wordsmith. I know some people wear these labels with pride -- and…