Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…

Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these…

What do you do when you have nothing to say? And how do you align that reality with all the (often conflicting) advice about how frequently and when…

Being based in London, ON, we're spoiled by having one of the country's finest collection of medical facilities all within a 15-minute radius of our…

If you happen to be at the London Knights’ hockey game tonight, take a look over to the stands to the west side of the rink -- there you’ll see a…

Yesterday, I attended an event commemorating International Women's Day. And as much as I was inspired by the strides we've made in the past, I left…

Our namesake, the echidna, is an adaptive, resourceful animal. It is a fitting mascot for Digital Echidna, because we exist in a digital environment…

In keeping with the theme that swept President Obama into the Oval Office, change has come to the official White House Web site. Almost at the instant…

Technology is leading the charge in many marketing campaigns, but turning to old marketing methods can actually get you noticed. With people logging…