Knowing the right words and knowing the right words to use are completely different things -- and understanding the difference can help you hammer…

A guarantee means nothing if you don't have the will to sustain it. And while today marks a significant anniversary in our country's history, it…

It’s around 17 degrees Celsius in London Canada. The sun is out, there is a nice breeze. I walked to work this morning and logged my time into…

Just a few years ago, Harry Rosen Inc found that consumers weren’t ready to buy its luxury men’s wear online. They worried about using credit cards on…

As companies move to offering web based services, they run the risk of suffering from a digital bottleneck. A bottleneck occurs when there is a…

Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…

So you’ve looked at your business and have determined that it’s time to build or update your digital presence. It’s safe to say that you’re over half…

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…