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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Google Chrome OS is Aiming for the Cloud(s) ...

Last week the Google Chrome Operating System (OS) was announced, which will make us rethink traditional OS platforms - such as Microsoft Windows…
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Echidna Blog

Keep it Simple, Not Stupid. Writing Copy for the Masses – and for Maximum Effect

Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…
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Echidna Blog

Don’t Just Consider the Source; Be Considerate As a Source

We live in an amazing time where our ability to access information is limited only by our time and inclination. But we also live in a time where it’s…
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Echidna Blog

Helping Opportunity’s Knock Be Heard by All

There are a tonne of quotes relating to “opportunity” knocking. Many of them focus on responding to its call, seizing the day, and responding. But, if…
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Echidna Blog

Growth is Good! Echidna Welcomes Yan Zhang ...

Yan Zhang joins the Echidna Solutions Corp team, in the role of Senior Web Developer. Yan has a Bachelor of Computer Sciences from Peking University…
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Echidna Blog

In a Bad Situation? Language Matters

Many of you will likely be familiar with the United Airlines mistake. I'm not going to get into what happened -- and lord knows that there have been…
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Echidna Blog

Social Influence - Would someone please explain what it means?

Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence! Below…
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Echidna Blog

A 20/20 Look at High-Level 2019 Digital Trends

The technological world is a fast-changing one. And while I’m certainly not going to delve into the nuts-and-bolts of development here, at a high…
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Echidna Blog

AODA Uncertainty Leaves Companies Asking, 'What's Next?'

With the Jan. 1, 2021 Accessibility for Ontarians with Disabilities Act deadline for website compliance fast approaching, there are many questions…
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Echidna Blog

The Give and Take of Accessibility

Did you know that not all guidelines of the Web Content Accessibility Guidelines (WCAG) 2.0 are required under the Accessibility for Ontarians with…
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