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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Your Best May Not Be Enough - Managing Customer/Corporate Conflict Online

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points…
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Google Analytics 4 & Performance Reporting

DrupalCon Pittsburgh 2023

DrupalCon 2023: 3 Key Takeaways

Need to Know DrupalCon 2023 emphasized the importance of continuous innovation and evolution AI-enabled modules are helping teams to work faster and…
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Echidna Blog

Changing the Landscape ...

Last week, 100,000 users were given access to the much anticipated Google Wave. Google Wave is an online tool for communication and collaboration. A…
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Echidnas to Engage Deep in the Heart of Texas

The stars at night may be big and bright deep in the heart of Texas, but the brightest lights in the Lone Star State will be shining at Acquia Engage…
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Echidna Blog

Don't Panic -- Canada's Anti-Spam Laws Simplified and Demystified

Don't panic. Though July 1st is fast approaching, we've got the key to unlock Canada's new anti-Spam legislation. It may sound daunting and you may…
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IAPP PSR 2025 in San Diego.

What I Learned at P.S.R. 2025: The Overlooked Data Risk Behind AI

Author: Scotty Hagen Partner & VP, Data & Analytics, Northern A few weeks ago, I had the chance to attend the International Association of Privacy…
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Echidna Blog

Why the Sky is Not Falling on Social Media Marketing - But Hopefully a New Day is Dawning

Every once in a while we get a "Chicken Little" social media article about digital marketing and it's impending demise. While it's not true that the…
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Echidna Blog

Familiar Faces, ‘New’ Places

I wanted to take a moment to recognize a couple of long-term Echidnas who have recently been appointed to new roles in the company -- and to reflect…
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It’s OK to Live – Social Media is By, For, and About People

When you're moving at the speed of business, it's OK to pull over and take a few minutes to enjoy the scenery. We all need to remember, if I may…
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