LinkedIn Lessons About Asking the Wrong Questions
It's also important to watch your p's and q's -- and every other letter in the alphabet -- especially when you're making a request. Because, when it…
3 UX Tips For Your Higher Ed Website
Need to Know Empathetic website design can help higher education institutions connect with tech-savvy prospective students Understanding the emotional…
Accessibility Matters -- Is Our Aim True?
Designing and developing digital products for everyone should obviously include persons with disabilities, but this is made challenging if the…
Northern Partners with Fanshawe College to Help Educate Students and the London Community
For several years, Northern and Digital Echidna have partnered with Fanshawe College to collaborate on educational initiatives that give students a…
Don’t Just Launch ‘Em and Leave ‘Em - Ongoing Support is Key
Last week, I shared my thoughts on the value of a foundational part of our support structure -- service level agreements. Today, I want to give you…
Stumping for Votes or Stomping on Customers?
In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…
Voices Carry - How Personal Should Your Business Get?
Thanks to our always-connected North American business environment, our personal lives often include business – but how often should your business get…
Goals and Objectives
Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…
Giving Thanks Never Goes out of Style
Let me just say this: in Canada, we do Thanksgiving right. I know it’s a big deal for our friends in the States -- and then there’s the whole four-day…