Adobe Experience Platform Profile & Segmentation Guardrails
Author Harish Kulkarni Director, Adobe Solutions Architecture Adobe Experience Platform (AEP) Real-Time Customer Profile is built for fast, cross…
2019 Clutch Leaders Matrix
Digital Echidna again earns itself a spot on Clutch.co 2019 list of Top Developers. Clutch has recently announced its 2019 list of leading developers…
WatITis About Learning, Collaboration, and Opportunity
What it is is an opportunity. What it is is a chance to learn. What it is is a chance to meet some of the top information technology leaders in their…
Echidna Again Ranked Amongst Canada's Top Web Developers by Clutch
For the second straight year, London, ON-based Digital Echidna finds itself recognized by Washington D.C.-based Clutch as one of Canada’s leading web…
Goals and Objectives
Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…
The Best of the Season to You and Yours
I know it’s a Sunday and, hopefully, not too many people are going to be reading this. Because that’s the point of my Christmas wish to you! I wanted…
A Tale of Two Keynotes
A recent story about the iRobot Roomba vacuum collecting and selling data about their owners homes reminded me of two different presentations I was…
Growing Your Business by Acting Small II -- Internal
It’s a common refrain amongst businesses as they grow: departments become siloed; co-workers who were at one time intimately aware of all business…
Digital transformation requires a north star. Ours is Commerce.
The purchase journey of the modern customer has become increasingly complex. Recognizing this, we have re-aligned our teams, processes, and solutions to deliver more immersive experiences in three critical areas: engagement, experience, and commerce.