GP Bikes, Conversions with Klaviyo
Northern ignited GP Bikes' growth by driving dynamic customer experiences from campaign to conversion with Klaviyo.
If You're Different, You Don't Necessarily Have to Be Better
Last week, the client services team at Echidna headed to The Art of Marketing (#TAOM) Conference in Toronto and listened to a variety of speakers such…
SMS Marketing: The Rising Star in Omnichannel Experiences
The ever-evolving digital customer experience raises new challenges in the face of omnichannel marketing. Many brands have accelerated digital…
Can Business Be Humble and Promotional at the Same Time?
True humility is hard to find these days. But when you find a package that combines talent, intelligence, and performance, but is actually wrapped up…
Getting Your Feet Wet as a First-Time Presenter
When it comes to getting your feet wet with presentations, you can do worse than having your first experience in the City of Bridges. For many people…
Accessibility Matters - Audio Description: How Much is Enough?
Finding the balance between what's ideal, what's needed, and what's acceptable is a key feature -- and challenge -- of accessible practises. And while…
Does Your Search Need to Get a Cludo?
Website search – the little box that is mightier than you think. Without realizing it, you probably find most of your content from a website search…
Acquia Certified Site Factory Pro, At Your Service!
The adaptive, resourceful echidna is a fitting mascot and company namesake because we exist in a digital environment that’s always changing and…
A Recipe for UX Success
Delivering a satisfying digital solution using UX research is no different than cooking a meal for a crowd -- you need to know the audience, have the…