Welcome to the Hallway Track, A New Approach to Conferences
I have been in customer service and sales for 20 years, 10 of those at Digital Echidna. In this time I have been to my share of conferences and…
A Blow Out Black Friday With Chatters’ Rapid Migration to Klaviyo
Within a two-week warming period, Chatters gained powerful new email and SMS functionality through Northern’s rapid migration of their email service provider (ESP) from Emarsys to Klaviyo.
Accessibility Matters - Emergency Preparedness
Being prepared in a disaster is essential for anyone, but having a disability means that particular considerations need to be made. Fortunately, there…
Retiring Chris Hadfield Gave Business An Out-of-This-World Communication Primer
Yesterday Chris Hadfield announced his resignation following 35 years as an astronaut. He’s leaving the public sphere to pursue private interests, but…
Is it Really Possible to Laugh Your Way to the Bank? Humour, Virality, and Business
Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…
How Do I Know If An AdWords Campaign Will Work For Me?
The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…
The Dawning of the Age of Honesty
People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar…
Eight Ways to Implement Site Personalization
Concierges are highly skilled people who can add real value to your life by taking care of some essential and time-consuming tasks for you. In the…
Considerations in choosing your CMS technology platform - is your open-source CMS acting like a proprietary system?
Definitions Open-Source: of or relating to or being computer software for which the source code is freely available. Content Management System (CMS)…
It's a New Year, Let's Re-Vamp Our Message
Well, it’s 2011 ( Happy New Year everyone!) and time to start thinking about your online marketing strategy. A key ingredient to having an effective…