Snowstorm Lessons: Clearing a Path to Success
We got a bit of snow in London today. Nothing blizzard-like, mind you, but more than enough to make it tough to get around. Walking to work, I…
Adobe Commerce Optimizer Explained: The Modern Path to Storefront Speed
Introduction: The New Era of Adobe Commerce What if you could modernize your commerce experience without tearing everything down and building from…
Anti-Social? Your Actions May Say You Are
You may spend tens of thousands of dollars on advertising; you may have directors or managers of communications and marketing; you spend for premium…
Shaping Future Marketers at Fanshawe with the Northern Digital Marketing Challenge
Need to Know Northern’s fifth annual Digital Marketing Challenge for Fanshawe College marketing students is now underway Guided by Northern experts…
Dress for Success -- The Politics of Wearing the Right Message
The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it. Yesterday, I…
A New Appreciation for Accessibility
We don’t do this often, but I am going to get personal with this blog post. For the last four years I have been living with an eye disease called…
Full Accessibility in Ontario? It's Going to Take a Lot of (Already Delayed) Work
The impending arrival of a key deadline for Ontario's Accessible Employment Standard offers us a perfect opportunity to remember that if we want to…
Don't Cry Beige to Meet an Artificial Content Schedule
What do you do when you have nothing to say? And how do you align that reality with all the (often conflicting) advice about how frequently and when…
The Right Way to Give? That's Up to You
When it comes to charities and promotion, how much is too much? What, as an individual or a business should you do? And where is the line between self…
Has Social Media Ruined Our Social Skills?
In October of 2009, Soren Gordhamer, blogged on Mashable.com “ The 5 Ways in Which Social Media has changed our Daily Lives”. Particularly of interest…