As we mention in almost all of our blog posts here at Echidna, it’s extremely important to begin every new digital project with a clear marketing…

We’re thrilled to announce that Digital Echidna’s Fatima Khalid is the recipient of the Women in Communications and Technology’s Leadership Excellence…

Echidnas are tuning up in preparation for our trip to the Music City! And having you visit our booth would be music to our ears. It’s coming fast --…

When you look at the Growth 500 list, you see some eye-popping numbers -- triple-digit and even quadruple-digit growth, in some cases. And while I’m…

The recession has changed consumer buying patterns and businesses have had to adapt. Consumers are very careful with how they spend and therefore…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

It is the iconic Canadian band Sloan that sings, "It's not the band I hate, it's their fans." I was reminded of that line this weekend attending a…

It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…

Successful websites have a logical navigation that allows users to quickly and easily find the information they are looking for. Usability, design and…