Driving App Installs and Customer Engagement on Rexall’s BeWell App
Need to Know Rexall partnered with Northern to boost app installs and pharmacy profile creations for their BeWell loyalty app Northern's strategy…
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Beyond First Purchase: Leveraging Customer Lifetime Value for Growth
Most brands are sitting on a mountain of data that is under informing their growth strategies. Earlier this month, Northern’s VP Strategy, Corey…
Disagreements Can Be Disagreeable, But Your So-Called Enemy May Be Your Biggest Business Ally
Deterring abuse is good. Deterring disagreement is not. And the key for businesses is learning to understand that the latter does not equal the former…
How Your English Teachers Negatively Impacted Your Web Experience Today
There’s writing. And then there’s writing for the web. While the foundations of each share identical roots, it’s in the application where they differ…
Digital U for a Digital You 401 -- Know Your Limits
We’ve rounded the turn and are heading towards the home stretch now! We’ve identified who your customers actually are; we’ve determined who you…
Off Target: Lessons in Knowing Your Market
Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing…
Extra! Extra! Make Your Newsletter Newsworthy
The newsletter: it can be management’s Nirvana and a communicator’s nightmare. But with a little planning, understanding, and talent, you can create…
You Can Hit a Home Run Even with Your Most Venomous Critic
It is the iconic Canadian band Sloan that sings, "It's not the band I hate, it's their fans." I was reminded of that line this weekend attending a…
Building a Future-Ready Customer Data Infrastructure: Types, Use Cases, and More
Today, brands can move beyond the traditional one-to-many personalization approach and deliver unique experiences tailored to each individual customer…
Need a Catchy Headline? Unleash Your Corporate Id
Which are you more likely to read? ‘Frankenstorm’ forecast for East Coast’ or ‘ Mainly benign weather presents the calm before Hurricane Sandy’s…