How Do I Know If An AdWords Campaign Will Work For Me?
The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…
Building the World’s Fastest Apparel Storefront: Lessons in CX Transformation from the Front Lines of Retail Tech
Guest Author: Leo Griffin As a digital transformation executive who has held senior roles at consumer brand companies including VF Corp, HanesBrands…
Smart Date Module Puts a Premium on Time, User Experience
Time is always of the essence. From a consumer perspective, you want to know when events take place, when something’s open or closed, how long a…
York Region, Replatform to Drupal
York Region transitioned to the Drupal CMS, enabling thousands of content contributors to partake in essential information sharing.
2013 – Communications Breakdowns
Last week, we kicked off our 2013 recap with an article titled, " 2013 – The Year We Learned How to Connect," which looked at three key trends in…
Stumped for Ideas? Go Back to the Future for Inspiration
For some writers, staring at a blank screen can be intimidating. We’re always trying to stay at the vanguard of relevancy, but sometimes new ideas won…
Canada Pooch Sniffs Up Black Friday and Cyber Monday Success
Northern developed a comprehensive paid media strategy that contributed to an impressive increase in in-store revenue coupled with a lower cost per sale, effectively helping Canada Pooch realize conversion and revenue goals for Black Friday and Cyber Monday (BFCM) 2021.
Our Roots Extend Beyond the Forest City
At Digital Echidna, we want to use our knowledge and expertise to make a difference. As you’ve often heard my colleagues here say, the open-source…