Driving App Installs and Customer Engagement on Rexall’s BeWell App
With Northern's help, Rexall's BeWell app saw a 69% increase in application installs, a 256% increase in total conversions, and a 19% decrease in cost per conversion.
Creating Effective Online Presentations
Today, more and more presentations and training sessions are moving online. Having these materials online cuts down on travel and distribution costs…
(Rebuild) Roster Connects Local Talent to Business
Some of you may remember the old Six Million Dollar Man show, with its iconic opening narration that I’m going to paraphrase -- “we can rebuild [it]…
A Tale of Two Keynotes
A recent story about the iRobot Roomba vacuum collecting and selling data about their owners homes reminded me of two different presentations I was…
I Don't Like that Design
Are you in charge of your company’s new web project? If so, listen in. Whether you’re redeveloping the corporate website or building a mini-site for…
This is Sparta: Fighting the Battle for Quality Blogs
A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the…
Three Social Trends; Three Valuable Lessons
OK, we are officially in 2017 now, but it still feels right to look back on the 2016 that was and continue our review of the past year -- and the…
When to call a Drupal Expert for an Islandora Project
There’s an old adage that states, “No man is an island.” I’d like to paraphrase that and say no Islandora is an island either, as while a complete…
Albany Law School, Multi-Site Digital Experience
Albany Law partnered with Northern to develop a digital experience representing all of Albany’s law centers while remaining true to their brand and providing an intuitive user experience for prospective students.
Accessible Voting - Sometimes X Can't Always Mark the Spot
As a regular follower of politics who has never missed an opportunity to vote, I am interested in the accessibility of the voting process: from…