I recently attended a Communications Workshop where I had the pleasure of listening to Ira Basen of CBC, speak about the differences between a 1.0 and…

SEM and SEO are terms that are often confused and used interchangeably, so what’s the difference? What will benefit your website, organization or…

We all want validation. Whether it’s a numeric grade, a hearty thumbs-up, or a big green checkmark. This is especially important when you’ve got a…

It's a big day for us! We're taking some time today to get away from the office and celebrate 15 years of Digital Echidna. We've come a long way since…

Merely weeks after quietly changing their terms of service, Facebook attempts to minimize the backlash by letting its members have input into any…

In order to stay ahead of customer expectations for timely service, companies are coming up with new ways to engage and provide customer service…

I was at a shortlist presentation yesterday when asked about web success metrics and examples of successful metrics that we've helped some of our…

The technological world is a fast-changing one. And while I’m certainly not going to delve into the nuts-and-bolts of development here, at a high…

Defining the content architecture of your website is one of the first steps we lead clients through in our initial Discovery Process. There are two…