How to Install the Snapchat Tracking Pixel on Shopify and Magento: A Step-By-Step Guide
With Snapchat’s release of its tracking pixel, what used to be a mere picture sharing app has evolved into a competitive performance advertising…
Do You Have a Facebook Plan?
Let's be honest, before getting started with anything you need a plan - and with Facebook it's no different. Too often, I've seen businesses…
Intranet Introspection: Content Matters
If you were to ask me what's the biggest barrier to a smooth project launch, the answer is clear -- content. It doesn't matter if it's creation…
The Who is Only a Small Part. What Really Matters
Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…
Saying Goodbye Shouldn't be Hard -- Canada's Anti-Spam Laws Simplified and Demystified
In real life, goodbyes are often hard. In the digital world, they should be made as easy as possible. Over the past week we've looked at the Canadian…
Reimer's Campaign a Net Gain for Social Networks
I may be a business owner, but I'm still human. And the immediacy (and relative anonymity) of social media can make it easy for a quick thought, an "I…
Key Non-Visual Signs for Visually Impaired Online Navigators
Following Jay's post, I've been thinking a lot about what "sign posts" I use to find my way around a site. In the "real world," I use cardinal…
Shaping Future Marketers at Fanshawe with the Northern Digital Marketing Challenge
Need to Know Northern’s fifth annual Digital Marketing Challenge for Fanshawe College marketing students is now underway Guided by Northern experts…
UX for Health Care Websites: The Hospital Foundation Website
There are a variety of ways to facilitate online donations that don’t involve intrusive pop-ups or cluttering up the homepage. This is where…
A Very Covid Christmas Amplifies the Importance of Family, Friends, and Colleagues
Every year, I share a message much like this. I talk about the joys of the holiday season and encourage you to take the time to spend it with your…