It seemed like ages ago that I wrote the first of a four-part series on AODA compliance from a web perspective. This piece, published on March 20…

Technology is leading the charge in many marketing campaigns, but turning to old marketing methods can actually get you noticed. With people logging…

A few weeks ago newspaper and magazine publishers signed a declaration to limit access to their website content. The declaration stated that…

The New Year is fast approaching and that usually means it's a good time to reflect upon our past year and make plans for the future. Change and…

From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…

Over the years, I’ve had the opportunity to work with companies that were frustrated with the lack of interaction they were getting from their…

Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…

When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…

Digital Echidna is absolutely honoured to have been named a finalist for the TechAlliance Techcellence Award for Business Growth. We've come a long…