Why Buying Likes Will Hurt Your Brand: Caveat Emptor
“So you’re thinking about buying Instagram followers…” That was the subject line of an email that I received from a reputable social media aggregator…
Still Haven't Found What You're Looking For? Focus Less on Searchability and More on Findability
Anything is searchable. The key to success is making it findable. And while X may no longer mark the spot, understanding what markers work -- and the…
Teaching People that it Should be Hard to Make Life Inaccessible
"It should be hard to make something inaccessible." That's really it, isn't it? You wouldn't build structures or create content that excludes people…
Fonts, Colours Influence How Your Message is Perceived and Received
When it comes to finding the right font and colour palette for your brand the "i"s have it. And so do the "a"s, the "t"s, and the "z"s... It may seem…
Unlock Business Opportunities With Our Accessibility Check‑Up
Accessibility requirements are continually evolving. A site that was considered accessible as recently as last year may already need updates to meet…
Focus Your Writing
I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…
From End-of-Life to a New Beginning: UVA Law's Drupal Migration Journey
Northern designed and implemented the migration of the University of Virginia School of Law's website to Drupal 9, enhancing user experience, streamlining content management, and revitalizing the institution's online presence.
People Don't Like Change, but What Else is New?
Facebook is changing all of the time. People don't like change. So it’s no surprise to me that with the recent changes to Facebook, people and…
London Health Sciences Centre, Modern Digital Experience
The London Health Sciences Centre's new digital experience enhanced communications, reduced IT expenses, and eliminated redundancy.