A slow site has negative impacts on search engine optimization, can increase bounce rate, and lower site conversions. Taking a surgical approach and…

There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others…

There are thousands of higher education websites out there. On many of those sites, there are often several sub-brands and sub-sites that have their…

It can feel challenging to find a job once you’ve finished school and are entering the working world (often with little or no work specific experience…

Last week I wrote about the iAid, using it as an example of a device which was overly complicated and less useful than existing low-tech solutions…

Local businesses give a community its flavour. When you personally know the people behind the business or are buying local products and services, you…

Time is always of the essence -- so don't forget the essentials. Last night, I attended the London Fringe Festival Showcase. In a case of art…

Success in social media -- and, really, in all business-related actions -- comes from being true to who you are. But sometimes that seemingly clear…

Every client we work with is different. As a result we get to spend lots and lots of time across many different industries, see a mixed bag of…

Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…