SEO & GEO
Get found everywhere your audience is searching.
Search looks different than it did even two years ago. Ranking on Google still matters, but today's buyers are also finding answers through AI assistants, chatbots, and generative platforms like Claude and ChatGPT, and your content needs to show up there too.
How Northern Helps
Ready to be found everywhere?
- Auditing your current performance across search engines, AI platforms, and generative tools
- Building a prioritized roadmap to improve your visibility across SEO, AEO, and GEO
- Connecting content strategy, technical optimization, and Adobe-powered workflows to drive measurable results
Northern's SEO & GEO Practice, Fueled by Semrush & Adobe Experience Manager.
Northern's SEO and GEO practice is strengthened by deep Adobe expertise. AEM Sites ensures your content is structured, accessible, and technically sound for both search engines and AI systems. Combined with Semrush for LLM optimization and AEP for audience and content signals, Northern connects your content infrastructure directly to your visibility strategy, turning Adobe's capabilities into search performance you can measure.
Search visibility is no longer a single-channel problem.
Pain Points
- Your content ranks in Google but doesn't appear in AI-generated answers or chatbot responses
- You don't know how your brand appears or is described inside tools like ChatGPT, Perplexity, or Google AI Overviews
- Your SEO strategy was built for keyword rankings, not for the conversational and question-based queries that AI systems respond to
How Northern Helps
- We optimize content structure and authority signals so your brand is surfaced across both traditional search and generative AI platforms
- We run AI and LLM visibility scans that show exactly where and how your brand appears across major AI platforms, with a clear picture of share of voice and sentiment
- We evolve your content and optimization approach to align with AEO and GEO best practices so your content answers the questions your audience is actually asking
SEO Case Studies
Northern elevated Ivey Business School's brand awareness and enrollment leads by refining their marketing strategies, enhancing SEO efforts, and restructuring their paid advertising campaigns, leveraging diverse digital platforms.
- 100% Increase in Ivey Academy leads
- 81% Increase in Ivey Business School leads
- 40% Reduction in cost per lead
Northern implemented a comprehensive local search engine optimization strategy to maximize Chatters’ organic visibility and improve local ranking on search engine results pages.
- 35% increase in total impressions from organic search
- 120% increase in clicks to the local store pages (/location/)
- 64% increase in organic clickthrough rate
Launching a new digital experience on Drupal 9, it was important for Canisius University to create a platform that stood out amongst its competitors with unparalleled user experience for its primary audience, prospective students.
Northern Implemented custom reporting and site tracking through Google Tag Manage and Analytics 4. As well as the new digital experience prioritizes search functionality, intuitive navigation, and mobile optimization.
Trudell Animal Health, helping clients breathe easy with effective content marketing. Trudell Animal Health partnered with Northern to develop and launch a content marketing strategy to drive organic traffic to its digital storefront.
- 1,300% Increase in revenue from organic traffic year over year
- 3,500% Increase in organic sessions year over year
- 100+ First page keyword rankings from optimized articles