It’s easy to share good news. Everyone loves to say it and you know it’s generally going to be well received. But how you, as a business, handle bad…

All too often we plan our days around trying to get as much done as possible. We’re always moving forward and forgetting to pay attention to the…

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…

Whether you’re a local not-for-profit or a large entertainment facility– writing the copy for your website is always the biggest challenge. How do you…

I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page…

“You paid how much? My neighbour’s kid could have built you a website for just a couple of hundred bucks.” That’s the thing about building digital…

The Canadian anti-Spam law has been in full effect for just over three weeks now. The sky hasn't fallen, no corporate communicators have been…

Higher education institutions are a business just like any other. Each institution competes against the others in its category to sell education to…