Why Does a Website Cost So Much?
“You paid how much? My neighbour’s kid could have built you a website for just a couple of hundred bucks.” That’s the thing about building digital…
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Collective Arts Brewing, Personalization with Klaviyo
Northern brewed up a results-driven, integrated email marketing strategy for Collective Arts Brewing.
2020 Year in Review
From achieving record-breaking results, working with best-in class retailers and partners, participating in multiple charitable initiatives and…
Captioning -- How Not to Get Lost in Translation
For many organizations, a video is a great way to introduce clients to your business. It provides a quick overview, helps people visualize the…
Fanshawe College Students Prepare to Go Head-to-Head in the Final Stretch of the Northern Digital Marketing Challenge
FOR IMMEDIATE RELEASE London, ON — For Fanshawe College marketing students, the warming spring weather signals a formidable challenge that’s just…
Accessible Hiring: Right Idea; Historically Wrong Approach
Today marks the end of Disability Employment Awareness Month. And as much as Digital Echidna as a company and I, individually, are strongly involved…
Serenity Now!
Growing up, like many families in the late 70s/early 80s, we had a poem on our wall -- the Serenity prayer, “God, grant me the serenity to accept the…
Don't Cheapen Accessibility. Make it Mainstream
In the final days of the 2015 Parapan Am Games in Toronto and surrounding area, organizers began selling tickets for $5, with the hopes of selling out…
User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future
For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…