QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…

There are three words that make business writers cringe. More than “ Can you spin this to make it sound good?”; more than “We really need a blog post…

Yesterday, I wrote about corporate humility as it relates to self-promotion and CSR efforts. It was a blog that's evolved – and continues to evolve –…

It all seems so simple, doesn't it? The key to developing a website is to develop quality content that meets your customers' needs. But, for many…

We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator --…

Whether or not we consciously think about it, our social interactions -- both online and off -- colour our perspectives of the companies and brands…

There’s one question above all others that needs to be asked during any user research session -- and it’s one that rarely, if ever, does. It’s the one…

Last week the world changed under our watch. New developments arrived almost minute-by-minute as countries around the world put in place measures to…

Digital Echidna will be attending Islandoracon 2017 in Hamilton, ON from May 15-19th. As we prepare, we’re pleased to present part two of a three-part…